Stanley Lane-Poole, not a real estate marketing consultant, described the attitude of the Prophet Muhammad (peace be upon him) and how he treated his enemies after his victorious march into the city during the Conquest of Makkah as follows:
“The day of Mohammad’s greatest triumph over his enemies was also the day of his grandest victory over himself. He freely forgave the Koraysh all the years of sorrow and cruel scorn in which they had afflicted him and gave an amnesty to the whole population of Mekka. Four criminals whom justice condemned made up Mohammad’s proscription list when he entered as a conqueror to the city of his bitterest enemies. The army followed his example, and entered quietly and peacefully: no house was robbed, no women insulted. One thing alone suffered destruction. Going to the Kaaba, Mohammad stood before each of the three hundred and sixty idols, and pointed to it with his staff, saying, ‘Truth is come and falsehood is fled away!’, and at these words his attendants hewed them down, and all the idols and household gods of Mekka and round about were destroyed.
“It was thus Mohammad entered again his native city. Through all the annals of conquest there is no triumphant entry comparable to this one.”
From Stanley Lane-Poole: The Speeches and Table-Talk of the Prophet Mohammad, London 1882, Introduction, pp. 46,47.